unique selling point
What sets apart
A unique selling point is the distinctive feature that sets a product, service, or business apart from competitors—the specific reason customers should choose it over alternatives.
Often abbreviated USP in marketing contexts: What's our unique selling point? We offer same-day delivery when no one else does.
The concept applies beyond commerce to anything competing for attention: a job candidate's unique selling point might be fluency in three languages.
- differentiatorWhat makes one distinct
- competitive edgeAdvantage over rivals
- value propositionPromised benefit to customers
- standoutExceptional person or thing
- secret sauceUndisclosed competitive advantage
what sets you apart · niche · advantage · hook · pitch · wow factor · benefit · market position · distinction · game changer · appeal · trademark · signature · draw · clincher · money shot · specialty · strength
- advertisingad, ads, ad campaign, ad campaigns, advertising campaign
- business strategystrategy, competitive advantage, market share, profitability, differentiation
- marketing termsmarket research, target audience, brand recognition, branding, positioning
- Pitch Elementshook, tagline, value proposition, one-liner, call to action
- selling pointsUSP, benefit, advantage, competitive advantage, feature
- market strategymarket position, competitive advantage, differentiation, target market, value proposition
unique selling pointweakness
Deficiency in force
drawback · liability · shortcoming · pain point · Achilles heel
unique, selling, point, uniquely, uniqueness, seller, points, pointed, pointing