radio ad
Heard, not seen
A radio ad is a commercial advertisement broadcast over radio.
Unlike television or print ads, radio ads rely entirely on audio—voice, music, and sound effects—to convey their message.
They typically run fifteen to sixty seconds: I heard a radio ad for that new restaurant on my commute.
- commercialPaid broadcast promotion
- jingleBrief advertising melody
- broadcastTransmitted media signal
- airwavesRadio frequency spectrum
- sponsorFunder of activities
car dealership · ad buy · voiceover · sound effect · call to action · static · dead air · frequency · drive-time · announcer · catchy · limited time offer · slogan · tuning · AM · FM · listener · spot
- advertisingad, ads, ad campaign, ad campaigns, promotional campaign
- announcementsannouncement, declaration, proclamation, pronouncement, statement
- campaign mediacampaign ad, political ad, negative ad, TV spot, bumper sticker
- voice-overnarration, voice talent, announcer, voice actress, voice acting
- Audio Advertisingjingle, TV spot, promo, bumper, stinger
- radiocrystal set, AM, FM, news broadcast, AM/FM
radio adTV ad
Televised promotional message
print ad · billboard · magazine ad · newspaper ad · outdoor advertising
radio adradio programming
Scheduled broadcasts on airwaves
radio news · radio drama · public service announcement · radio journalism · news broadcast
radio, radios, radiate, radiation, radiant, radial, radii, radius, radiator