group buying

Pooled consumer power

Group buying is a purchasing arrangement where individuals pool their orders to negotiate bulk discounts from sellers.

The practice ranges from informal neighborhood co-ops to online platforms that aggregate consumer demand: The group buying site offered 50% off if enough people signed up.

The model leverages collective bargaining power—sellers accept lower margins in exchange for guaranteed volume.

discount

deal

Agreement or distribution

rebate · price cut · offer · promotion · special · reduction · cut-rate · affordable · economical · savings

platform

Groupon

Discount voucher marketplace

tipping point · minimum order · countdown · voucher · merchant · campaign · activation

bulk

wholesale

Bulk sales to merchants

  • palletStackable freight platform
  • cartonPaperboard packaging container
  • crateContainer for transport

stockpile · warehouse · inventory · shipment · supplier · distributor · consignment · volume · quantity · lot

collective

cooperative

Jointly operated enterprise

  • consortiumCooperative group for ventures
  • syndicateCombined group pursuing shared interest
  • clubOrganization with membership

network · pool · alliance · union · circle · guild · league · assembly · coalition · society

Categories
Opposites
purchasing structure

group buyingpersonal shopping

Assisted buying service

direct-to-consumer

pricing power dynamics

group buyingretail pricing

What stores charge customers

premium pricing · seller's market · luxury retail

sales direction

group buyingwholesaling

Bulk trade to merchants

Family

group, buying, bought, grouping, grouped, buys, groups, regroup, buyers

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Everyday, not technical · Rated G