search ad
Paid query placement
A search ad is an advertisement displayed alongside search engine results, triggered by specific keywords the user has queried.
Unlike banner ads that appear regardless of context, search ads target people actively looking for related products or services: The search ads for "running shoes" dominated the top of the page.
The format typically includes a headline, brief description, and link, often labeled "Sponsored" or "Ad."
- PPCPicture postcard abbreviation
- keywordIndexed lookup term
- GoogleDominant web search provider
- Google AdsSearch engine advertising platform
- clickBrief sharp noise
bid · sponsored · SERP · impression · conversion · AdWords · headline · call to action · targeting · landing page · auction · ad spend · rank · copywriting · campaign · budget · traffic · relevance
- advertisingad, ads, ad campaign, ad campaigns, advertising campaign
- Online Adsbanner ad, display ad, pop-up, ad placement, skyscraper
search addisplay ad
Visual promotional content
banner ad · pop-up ad · video ad · social media ad · native ad
search adTV commercial
Televised promotional segment
radio ad · print ad · billboard · direct mail · outdoor advertising