social media ad

Paid feed content

A social media ad is a paid promotional message displayed on platforms like Facebook, Instagram, or TikTok.

Unlike organic posts, ads are targeted to specific audiences based on demographics, interests, or behavior: The social media ads kept showing me running shoes after I searched for marathons.

They blend into feeds but are labeled "sponsored" or "ad."

Related

campaign · ad spend · influencer · click · click through · engagement · scroll · promoted · native advertising · feed · algorithm · banner · reach · impressions · viral · boost · conversion · brand

Categories
Opposites
paid vs. organic content

social media adorganic content

Non-sponsored online material

user-generated content · viral post · word of mouth · word-of-mouth

advertising medium/channel

social media adprint ad

Purchased space in publications

newspaper ad · radio ad · billboard · direct mail · magazine ad

digital presence type

social media adprivate message

Confidential digital note

direct message · encrypted chat · phone call

Family

social, media, society, societal, socialize, socialization, sociable, socially, asocial

Familiarity
Top 100,000
Profile
Known to kids · Used worldwide · Concrete · Everyday, not technical · Rated G