rebadges
Changes brand identity
Rebadges means to apply a new brand name or label to something, typically a product manufactured by one company but sold under another's name.
Common in the automotive industry, where the same vehicle sells under different brands: The SUV was rebadged and sold as three different models.
More broadly, rebadging can mean repackaging or rebranding anything with superficial changes: They rebadged the same old policy with a new name.
Changes public identity
- relabelsAssigns new designations
- resellsVends previously purchased goods
- rebrandChange commercial identity
- OEMOriginal parts producer
Holden · Opel · Vauxhall · Daewoo · marque · nameplate · clone · twin
Assigns new designations
- rebrandsChanges public identity
- white-labelBrandless goods for rebranding
- genericNot brand-name
- OEMOriginal parts producer
resells · repackages · distributor · retailer · manufacturer · Kirkland · Costco · licensing
Changes public identity
- repositionsMoves to new locations
- relaunchesReintroduces after hiatus
- renamesGives new designation
- repackagesBundles differently for sale
marketing · identity · merger · acquisition · spinoff · subsidiary · trademark · logo
rebrands
Changes public identity
- relabelsAssigns new designations
- resellsVends previously purchased goods
- rebrandChange commercial identity
OEM · Holden · Opel · Vauxhall · Daewoo · marque · nameplate · clone · twin · variant
relabels
Assigns new designations
- rebrandsChanges public identity
- white-labelBrandless goods for rebranding
- genericNot brand-name
OEM · resells · repackages · distributor · retailer · manufacturer · Kirkland · Costco · licensing · wholesale
rebrands
Changes public identity
- repositionsMoves to new locations
- relaunchesReintroduces after hiatus
- renamesGives new designation
repackages · marketing · identity · merger · acquisition · spinoff · subsidiary · trademark · logo · livery
rebadgesredesigns
Alters existing plans
reengineers · reinvents · overhauls · transforms · rebuilds