rebadged
Same thing, new logo
Rebadged describes a product sold under a different brand name with minimal changes—most commonly vehicles manufactured by one company but sold under another's badge: The truck was just a rebadged version of the Japanese model.
The practice lets companies expand their lineup without developing new products.
Figuratively, rebadged suggests something old presented as new: His proposal was just rebadged austerity.
Brandless goods for rebranding
- OEMOriginal parts producer
- licensingGranting official permission
- co-brandingJoint marketing between companies
- resellerMerchant who redistributes goods
partnership · distributor · retailer · outsourcing · supplier · repackaged · relabeled · generic
Original parts producer
- faceliftCosmetic procedure reducing wrinkles
- trimRemove unwanted edges
- modelRepresentation or paradigm
- rebrandChange commercial identity
nameplate · marque · sedan · SUV · crossover · hatchback · coupe · pickup
Genetically identical organism
- knockoffUnauthorized replica product
- replicaFaithful scaled reproduction
- copyIdentical reproduction made
- derivativeFunction's rate of change
twin · sibling · counterpart · lookalike
white-label
Brandless goods for rebranding
- OEMOriginal parts producer
- licensingGranting official permission
- co-brandingJoint marketing between companies
reseller · partnership · distributor · retailer · outsourcing · supplier · repackaged · relabeled · generic
OEM
Original parts producer
- faceliftCosmetic procedure reducing wrinkles
- trimRemove unwanted edges
- modelRepresentation or paradigm
rebrand · nameplate · marque · sedan · SUV · crossover · hatchback · coupe · pickup · minivan
clone
Genetically identical organism
- knockoffUnauthorized replica product
- replicaFaithful scaled reproduction
- copyIdentical reproduction made
derivative · twin · sibling · counterpart · lookalike
emblem
Representational sign or device
- logoCompany identifying symbol
- nameplateIdentifying sign mounted publicly
- insigniaDistinguishing mark of rank
trademark · decal · marque · identity · rebrand · label · crest · monogram · livery · grille
rebadgedoriginal
First or inventive
authentic · genuine · bespoke · purpose-built · novel
rebadgedredesigned
Created anew differently
reengineered · custom-built · overhauled · reinvented · transformed