campaign strategy
Plan for winning
Campaign strategy is the overall plan for winning an election, passing legislation, or achieving some other organized goal.
It encompasses targeting, messaging, resource allocation, and timing: Their campaign strategy focused on turning out rural voters.
The term applies beyond politics to marketing, military operations, and advocacy efforts.
A campaign has tactics; the strategy connects them into a coherent approach.
- voter outreachEfforts to reach electors
- get out the voteEffort to boost turnout
- opposition researchInvestigating adversaries for damaging information
- public awarenessShared recognition of issues
- name recognitionPublic familiarity with someone
grassroots organizing · coalition building · market research · lobbying efforts · petition drives · voter turnout · contingency planning · influencer partnerships · community organizing · swing state · customer engagement · promotional offers · product launches · election · party · educational outreach · base · spin
- strategytactics, tactic, tactical, military tactics, strategist
- political sciencepolitical science, political theory, political behavior, political economy, political institutions
campaign strategyimprovisation
Spontaneous, unplanned creation
winging it · chaos · ad-libbing · spontaneous reaction · aimlessness