paid programming

Bought airtime content

Paid programming is television airtime purchased by advertisers to run lengthy commercials, typically infomercials promoting products, services, or religious content.

Networks broadcast paid programming during low-viewership hours—late night or early morning—when selling ads conventionally would be less profitable.

The term appears in TV listings where a show title would normally be: There's nothing on but paid programming.

Related

telemarketing · order now · act now · operators · testimonials · before-and-after · limited-time · money back guarantee · toll-free · rotisserie · miracle · gadget · host · demonstration · insomnia · dead air · low-budget · blender

Categories
Opposites
funding model

paid programmingoriginal programming

Content produced by distributor

studio productions · public broadcasting

viewer value/intent

paid programmingdocumentary

Factual film about reality

drama series · educational television

broadcast scheduling

paid programmingprime time

Evening TV's busiest window

appointment viewing · daytime television · evening news

Family

paid, programming, paying, unpaid, repaid, repaying, repayment, payment, program

Familiarity
Top 200,000
Profile
Mostly American · Timeless · Everyday, not technical · Rated G