media tour

Press interview rounds

A media tour is a series of scheduled appearances across multiple outlets—television shows, radio programs, podcasts, newspapers—to promote something, typically a book, film, or political campaign.

The subject travels from interview to interview, often in rapid succession: She's doing a media tour for her new memoir.

Also called a press tour.

Related

broadcast · satellite · junket · spokesperson · press kit · photo op · soundbite · camera · microphone · promotion · reporter · network · talk show · appearance · studio · schedule · publicist · headline

Categories
Opposites
visibility/publicity strategy

media tourmedia blackout

Suppression of press coverage

radio silence · going dark · laying low · no comment · keeping a low profile

scope/breadth of coverage

media tourexclusive interview

One-on-one media access

communication directness

media tourdirect address

Speaking to someone named

town hall · social media post · public speech · open letter · grassroots campaign

Family

media, tour, medium, medial, median, mediate, mediation, mediator, multimedia

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Rated G