personalized ads

Tailored promotional content

Personalized ads are advertisements tailored to individual users based on their browsing history, demographics, location, or other collected data.

The personalization aims to show products or services you're more likely to want—or at least click on.

I keep seeing personalized ads for running shoes after searching for marathons.

The term often carries a note of unease about surveillance and privacy.

Related

behavioral · data · privacy · retargeting · clicks · click through · browsing · surveillance · profiles · demographics · interests · Facebook · Google · sponsored · banner · popup · creepy · following

Categories
Opposites
targeting specificity

personalized adsbroadcast advertising

Promotional content via transmission

newspaper ads · television commercials · billboard advertising · TV commercials · print advertising

medium and delivery

personalized adsbillboards

Large outdoor advertisements

outdoor advertising · print ads · skywriting · sandwich boards · flyers

Family

personalized, personalize, personalizes, personalizing, personalization, personal, personally, person, persons

Familiarity
Top 200,000
Profile
Known to kids · Used worldwide · Negative · Everyday, not technical · Rated G