pop-under

Sneaky browser window

A pop-under is an online advertisement that opens in a new browser window behind the one you're currently viewing, remaining hidden until you close or minimize your main window.

Unlike pop-ups, which appear in front of your content and demand immediate attention, pop-unders are designed to be discovered later, making them harder to associate with the site that spawned them.

I closed my browser and found three pop-unders waiting for me.

annoyance

irritating

Causing mild frustration

frustrating · unwelcome · intrusive · obnoxious · spammy · nuisance · distracting · disruptive · unwanted · unsolicited

stealth

hidden

Kept out of sight

behind · underneath · minimized · obscured · unnoticed · undetected · surreptitious · clandestine · concealed · invisible

advertising

banner

Displayed strip with message

affiliate · monetization · publisher · traffic · conversion · revenue · campaign · targeting · retargeting · interstitial

malicious

adware

Promotional software nuisance

scam · clickbait · redirect · exploit · hijack · deceptive · fraudulent · suspicious · payload · infection

blocking

adblocker

Software filtering promotional content

disable · block · protection · AdBlock · permissions · notifications · suppress · prevent · settings · preferences

Categories
Opposites
display behavior

pop-underpop-up

Appearing suddenly, briefly

pop-up ad · interstitial · splash screen

ad format intrusiveness

pop-undernative ad

Advertising resembling regular articles

banner ad · banner · sponsored content · display ad

Family

pop, under, pops, popped, popping, popper, poppers

Familiarity
Top 500,000
Profile
Used worldwide · Negative · Rated G