microsites
Small focused websites
Microsites are small, focused websites separate from an organization's main site, typically built around a single campaign, product, or event.
A company might launch a microsite for a new product release or promotional campaign, with its own URL and distinct branding: The film studio created a microsite for fans to explore the movie's fictional universe.
Microsites allow targeted content without cluttering the primary website.
Entry point for websites
- domainArea of control
- splash pageWebsite's introductory display
- one-pagerConcise single-sheet document
- subdomainDomain name prefix section
product page · CMS · hosting · analytics · responsive · HTML
User interaction design
- UIInteraction design abbreviation
- web designWebsite visual planning
- navigationDetermining position and course
- visual brandingDesigned visual identity elements
mobile-friendly · minimalist · streamlined · parallax · template · wireframe · above-the-fold · whitespace
Organized effort toward goal
- branded contentAdvertiser-produced media
- product launchDebut of new merchandise
- promotionalRelated to marketing efforts
- lead generationAcquiring potential customer contacts
conversion · call-to-action · brand awareness · engagement · A/B testing · tracking · contest · giveaway
Chosen for specific attention
- segmentedDivided into sections
- specializedAdapted for particular function
- personalizationTailoring to individual needs
- tailoredAdjusted to fit exactly
customization · localized · affinity · interest-based · subculture
landing page
Entry point for websites
- domainArea of control
- splash pageWebsite's introductory display
- one-pagerConcise single-sheet document
subdomain · product page · CMS · hosting · analytics · responsive · HTML
UX
User interaction design
- UIInteraction design abbreviation
- web designWebsite visual planning
- navigationDetermining position and course
visual branding · mobile-friendly · minimalist · streamlined · parallax · template · wireframe · above-the-fold · whitespace · typography
campaign
Organized effort toward goal
- branded contentAdvertiser-produced media
- product launchDebut of new merchandise
- promotionalRelated to marketing efforts
lead generation · conversion · call-to-action · brand awareness · engagement · A/B testing · tracking · contest · giveaway · signup
targeted
Chosen for specific attention
- segmentedDivided into sections
- specializedAdapted for particular function
- personalizationTailoring to individual needs
tailored · customization · localized · affinity · interest-based · subculture
- marketingadvertising, digital marketing, ad campaign, advertisements, ads