visual branding
Company's visual identity
Visual branding is the collection of graphic elements that give a company, product, or organization its distinctive look—logos, colors, typography, imagery, and design patterns.
Effective visual branding creates instant recognition: Their visual branding is so strong you can identify the company from just a corner of the packaging.
The goal is consistency across all touchpoints, from business cards to billboards to websites.
- logoCompany identifying symbol
- color paletteRange of selected hues
- memorabilityEase of being recalled
- first impressionInstant assessment of someone
- typographyArranging letters for display
emotional resonance · iconography · trustworthiness · creative direction · packaging design · imagery · business cards · graphic design · aesthetic appeal · corporate identity · style guide · consistency · signature · design · trademark · impression · packaging · emblem
- social mediaposts, post, influencer status, followers, tweet
- visual designgraphic design, typography, color, layout, emphasis
- Book Coversbook cover, cover art, cover design, cover image, dust jacket
- brand markslogo, brandmark, trademark, symbol, corporate logo
- commercial photographyproduct photography, fashion photography, fashion shoots, food photography, beauty shots
visual brandingslogan
Memorable promotional phrase
tagline · copywriting · brand story · mission statement · brand voice
visual brandingunbranded
Without identifying marks
white label · brandless · unmarked · plain packaging · store brand