filter bubbles

Personalized information silos

Filter bubbles are the personalized information environments created when algorithms show users content matching their existing preferences and beliefs.

Search engines and social media platforms track behavior to serve relevant results, but this can isolate users from opposing viewpoints: People in different filter bubbles see completely different news.

The term suggests being trapped inside a bubble of self-reinforcing information.

social

echo chamber

Self-reinforcing information environment

in-group bias · like-minded · insularity · enclave

cognitive

confirmation bias

Preferring belief-supporting information

false consensus · blind spots · cherry-picking · rationalization

algorithmic

personalization

Tailoring to individual needs

search history · ad targeting · click-through rate · user engagement · machine learning · big data · customization · autoplay · trending topics · sponsored content

awareness

media literacy

Skill evaluating information sources

source verification · fact-checking

Categories
Opposites
information diversity

filter bubblescognitive diversity

Variation in thought patterns

perspective-taking · epistemic humility · intellectual humility · critical thinking · cosmopolitanism

discourse openness

filter bubblespublic sphere

Realm of civic discourse

marketplace of ideas · free exchange of ideas · open debate · town square · agora

algorithmic mediation

filter bubblesbroadcast media

Transmitted mass communication channels

mass media · public square · network neutrality

Family

filter, bubbles, filtered, infiltrate, filters, filtering, infiltrator, infiltrated, filtration

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Used worldwide · Abstract · Rated G