backfire effect

Disproof backfires psychologically

The backfire effect is a psychological phenomenon where people strengthen their beliefs when confronted with contradictory evidence.

Rather than updating their views, they dig in deeper: Showing him the fact-check only triggered the backfire effect—he believed the conspiracy theory even more strongly afterward.

The term comes from cognitive science research on motivated reasoning.

Related

identity protection · tribal loyalty · counterarguments · misinformation · fake news · fact checking · confirmation bias · polarization · persuasion techniques · groupthink · echo chambers · shooting the messenger · media influence · cognitive dissonance · self-serving bias · anchoring · negativity bias · essentialism

Opposites
response to contradictory evidence

backfire effectpersuasion

Convincing through reasoning

attitude change · debiasing · concession · epistemic humility

cognitive flexibility

backfire effectopen-mindedness

Acceptance of differing viewpoints

receptivity · intellectual humility · truth-seeking · teachability · mental flexibility

Family

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