user engagement
Active platform interaction
User engagement measures how actively people interact with a product, platform, or content.
Tech companies track engagement through metrics like time spent, clicks, comments, and shares: The new feature increased user engagement by forty percent.
High engagement suggests users find value; low engagement signals indifference or frustration.
The term pervades discussions of apps, websites, and social media, where engagement often determines advertising revenue and algorithmic visibility.
- likesFeels favorably toward
- commentsSpoken or written reactions
- click-through ratePercentage of viewers selecting
- conversion rateProportion completing desired action
- push notificationsAutomatic messages from applications
attention span · doom scrolling · stickiness · brand loyalty · analytics · gamification · shares · delight · followers · mentions · dwell time · motivation · trust · excitement · churn rate · community participation · clicks · peer influence
- social mediaposts, post, influencer status, followers, tweet
- Instagramselfie, feed, followers, hashtag, hashtags
- recommendationsadvised, recommendation engine, Netflix, Spotify, Amazon
- digital technologyinternet, software, streaming, computers, CGI
- interactive mediavideo games, video game, apps, interactive fiction, mobile apps
- public relationspress releases, press release, press conferences, press conference, media kits
user engagementbounce
Spring back after impact
account deletion · unsubscription · disengagement · drop-off