email campaign
Targeted inbox outreach
An email campaign is a coordinated series of marketing messages sent to a list of recipients, typically promoting a product, service, or cause.
Unlike one-off messages, a campaign unfolds strategically over time: The nonprofit launched an email campaign leading up to their annual fundraiser.
Success is measured in open rates, click-throughs, and conversions.
- newsletterPeriodic organizational publication
- inboxMessage receiving folder
- subscriberOne who enrolls regularly
- subject lineEmail's topic summary
- click-throughActivating a hyperlink
blast · drip · spam · marketing · automation · list · bounce · segmentation · template · send · cold outreach · outreach · conversion · promotional · recipient · bulk · landing page · opt-in
- fundraising toolsdonation box, pledge card, collection plate, raffle tickets, silent auction
- Online Activismhashtag activism, online petitions, social media activism, clicktivism, slacktivism
- online givingonline donation, donation page, donation form, text-to-give, crowdfunding
- advocacypetition, advocating, protest sign, championing, picket sign
- email marketingnewsletter, subscribers, subscriber, subscribe button, subscription
- outreachcold calls, canvassing, door-to-door, cold calling, flyer
email campaignbillboard advertising
Large-scale roadside marketing
print advertising · telemarketing · cold calling · television advertising · radio advertising
email campaigninbox zero
No pending messages
communication blackout · unsubscribe · opt-out · spam filter
email, campaign, e-mail, emailed, emailing, emails, campaigned, campaigning, campaigns