demographic data
Population group information
Demographic data is statistical information about human populations—age, sex, race, income, education, marital status, and similar characteristics.
Governments collect it through censuses; businesses use it for marketing and planning: The demographic data showed the neighborhood skewing younger and wealthier.
Often shortened to demographics: What are the demographics of your customer base?
- zip codePostal area identifier
- birth ratesNewborns per thousand annually
- ageDuration of existence
- employment statusOne's job condition
- genderSocial identity category
poverty rate · ethnicity · census · fertility rates · wealth distribution · household size · death rates · migration patterns · sexual orientation · educational attainment · generational shifts · life expectancy · age distribution · baby boomers · literacy rate · social security · mortality rate · occupation
demographic datapersonal data
Individual identifying details
case files · patient records · personnel files · microdata · anecdotal evidence
demographic dataanecdotal evidence
Support from individual accounts
personal narratives · qualitative data · testimonials · lived experience