voter demographics

Who votes where

Voter demographics are the statistical characteristics of people who vote or are eligible to vote—age, race, gender, income, education, religion, geographic location.

Political campaigns and analysts study voter demographics to understand voting patterns and target outreach: The candidate struggled with younger voter demographics.

The term often appears in election coverage explaining why certain groups supported particular candidates.

Opposites
type of voter data

voter demographicsvoting patterns

How populations cast ballots

vote tallies

descriptive characteristics vs. behavioral/attitudinal factors

voter demographicselectoral strategy

Plan to win votes

Family

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