demographically

By population traits

Demographically describes something in terms of population characteristics—age, race, income, education, location.

Politicians analyze districts demographically to target voters.

Marketers segment audiences demographically.

The neighborhood has shifted demographically over the past decade.

Demographically, the country is getting older.

population

census

Official population count

  • ageDuration of existence
  • genderSocial identity category
  • ethnicityShared cultural heritage group

household · fertility · birthrate · deathrate · migration · urbanization · density · distribution · growth · aging

segmentation

targeting

Selecting as objective

psychographics · behavioral · socioeconomic · income · education · occupation · lifestyle · profiling · clustering · cohorts

diversity

representation

Depiction or likeness

equity · composition · heterogeneity · minorities · majorities · underrepresented · proportionality · parity · disparities · gaps

trends

shifts

Moves or work periods

growth · decline · patterns · millennials · gentrification · exodus · sprawl · mobility · transformation · projections

Opposites
unit of analysis

demographicallyindividually

One at a time

personally · case-by-case · per capita · one-on-one · singly

analytical approach

demographicallyanecdotally

Based on stories, not data

qualitatively · experientially · narratively · subjectively · holistically

Family

demographical

Familiarity
Top 200,000
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