cross-media
Across different formats
Cross-media describes content, campaigns, or storytelling that spans multiple platforms or formats—television, print, digital, social media, games.
A cross-media marketing campaign might combine TV ads with social posts and interactive websites.
Cross-media narratives tell stories across different channels, each adding something the others can't: The franchise expanded through cross-media storytelling.
Fitting to new conditions
- novelizationAdapting films into books
- audiobookRecorded oral narration
- ebookDownloadable text file
- printTransfer text to paper
digital · serialization · graphic novel · podcast · webcomic · blog · magazine · newspaper
Storytelling across multiple formats
- narrativeAccount of events
- franchiseLicensed business operation
- universeComplete system or domain
- storyworldA narrative's imagined reality
canon · spinoff · adaptation · multiplatform · worldbuilding · convergence · IP · continuity
Organized effort toward goal
- brandingCreating distinctive identity
- promotionRank increase or publicity
- synergyCombined effect exceeding components
- integrationCombining into a whole
omnichannel · advertising · reach · engagement · touchpoint · exposure · awareness · multichannel
Systematic examination of datasets
- metricsStandards for assessment
- trackingMonitoring location over time
- attributionAssigning origin or cause
- reachExtend to touch
impressions · engagement · consumption · ratings · viewership · Nielsen · demographics · data
adaptation
Fitting to new conditions
- novelizationAdapting films into books
- audiobookRecorded oral narration
- ebookDownloadable text file
print · digital · serialization · graphic novel · podcast · webcomic · blog · magazine · newspaper · broadcast
transmedia
Storytelling across multiple formats
storyworld · canon · spinoff · adaptation · multiplatform · worldbuilding · convergence · IP · continuity · expansion
campaign
Organized effort toward goal
- brandingCreating distinctive identity
- promotionRank increase or publicity
- synergyCombined effect exceeding components
integration · omnichannel · advertising · reach · engagement · touchpoint · exposure · awareness · multichannel · strategy
analytics
Systematic examination of datasets
- metricsStandards for assessment
- trackingMonitoring location over time
- attributionAssigning origin or cause
reach · impressions · engagement · consumption · ratings · viewership · Nielsen · demographics · data · insights
- media theoryagenda setting, gatekeeping, framing, hypodermic needle, magic bullet
- intermediaintermedia, Gesamtkunstwerk, genre-blending
- adaptationsfilm adaptation, film adaptations, movie adaptation, TV adaptation, TV adaptations
cross-mediaplatform-specific
Designed for one system
siloed · standalone · isolated · compartmentalized · fragmented
cross, media, crossed, crossing, crosses, crosser, medium, medial, mediate