commercialising
Turning into product
Commercialising is the British spelling of commercializing—turning something into a commercial enterprise or exploiting it for profit.
The term often carries negative connotations, suggesting that something pure or authentic is being cheapened: Critics accused the festival of commercialising traditional culture.
Universities commercialise research by licensing patents to industry.
Gain exceeding expenditure
- revenueBusiness income total
- paywallFee-based content restriction
- subscriptionPaid recurring access
- royaltiesOngoing payments to creators
licensing · franchising · cashflow · dividends · IPO · valuation · investors · shareholders
Company identifying symbol
- trademarkRegistered commercial identifier
- packagingProtective product enclosure
- identityWho someone is
- positioningArranging in specific locations
image · slogan · tagline · naming · differentiation · co-branding · endorsement · sponsorship
New business enterprise
- ventureRisky new undertaking
- enterpriseCommercial undertaking or initiative
- capitalismPrivate profit-based economy
- innovationCreating something original
incubator · accelerator · spin-off · pivot · go-to-market · scalability · disruption
Dominant cultural current
- mass-productionLarge-scale standardized fabrication
- standardisationEstablishing uniform practices
- exploitationSelfish use of others
- selloutCompromiser of integrity
dilution · authenticity · integrity · gentrification · consumerism · cheapening · homogenisation · corporatisation
Sales to end users
- wholesaleBulk sales to merchants
- distributionAllocation across recipients
- exportForeign-bound sale
- importObtain from overseas
franchise · outlet · consumers · segmentation · niche · logistics · supply-chain · globalisation
profit
Gain exceeding expenditure
- revenueBusiness income total
- paywallFee-based content restriction
- subscriptionPaid recurring access
royalties · licensing · franchising · cashflow · dividends · IPO · valuation · investors · shareholders · ecommerce
logo
Company identifying symbol
- trademarkRegistered commercial identifier
- packagingProtective product enclosure
- identityWho someone is
positioning · image · slogan · tagline · naming · differentiation · co-branding · endorsement · sponsorship · licensing
startup
New business enterprise
- ventureRisky new undertaking
- enterpriseCommercial undertaking or initiative
- capitalismPrivate profit-based economy
innovation · incubator · accelerator · spin-off · pivot · go-to-market · scalability · disruption
mainstream
Dominant cultural current
- mass-productionLarge-scale standardized fabrication
- standardisationEstablishing uniform practices
- exploitationSelfish use of others
sellout · dilution · authenticity · integrity · gentrification · consumerism · cheapening · homogenisation · corporatisation
retail
Sales to end users
- wholesaleBulk sales to merchants
- distributionAllocation across recipients
- exportForeign-bound sale
import · franchise · outlet · consumers · segmentation · niche · logistics · supply-chain · globalisation · mass-market
campaign
Organized effort toward goal
- billboardLarge outdoor advertising structure
- infomercialExtended TV sales broadcast
- broadcastTransmitted media signal
promotion · publicity · airtime · spot · teaser · banner · flyer · brochure · catalogue · testimonial
commercialisingdonating
Giving freely, expecting nothing
volunteering · subsidising · gifting · giving away · open-sourcing
commercialisingpreserving
Protecting from deterioration
protecting · safeguarding · respecting · honoring · sanctifying
commerce, merchant, commercial, merchandise, mercantile, commercialized, commercialize, commercially, noncommercial