retention rate

Staying-on proportion measured

Retention rate is the percentage of people or things that remain over a given period.

Businesses track customer retention rate to measure loyalty: Our retention rate improved after we redesigned the app.

Schools measure student retention rates to gauge how many continue to graduation.

Employee retention rate indicates how well a company keeps its workforce.

The opposite metric is churn rate or attrition rate.

Related

stickiness · staying power · user engagement · engagement · dropout · renewal · subscription · customers · employees · bounce · staying · leaving · metrics · percentage · annual · year over year · monthly · cohort

Categories
Opposites
staying versus leaving

retention rateattrition rate

Departure percentage over time

turnover rate · churn rate · dropout rate · loss rate · employee turnover

gain versus loss of members

retention rateconversion rate

Proportion completing desired action

growth rate

Family

retention, rate, retain, retains, retained, retaining, retainer, retainers, retentive

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Top 500,000
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