business plan
Startup strategy document
A business plan is a formal document outlining a company's goals, strategies, and financial projections.
It typically covers market analysis, operational structure, and funding requirements.
Business plans are prepared for internal guidance or to attract investors and lenders: The bank won't approve the loan without a solid business plan.
Framework examining advantages and threats
- market analysisStudy of commercial conditions
- competitive analysisSystematic study of market opponents
- objectivesIntended targets or ends
- positioningArranging in specific locations
market segmentation · benchmarking · tactics · implementation · operations · milestones · risk assessment · contingency
New business enterprise
- ventureRisky new undertaking
- founderOne who begins something
- pitchFrequency of sound
- incubatorControlled warming enclosure
accelerator · bootstrapping · scalability · innovation · value proposition · competitive advantage · branding · target audience
Summary of key elements
- templatePreset pattern for reproduction
- frameworkUnderlying support system
- roadmapDetailed plan forward
- draftPreliminary version of text
structure · model · scheme · format · layout · guide · specification · prototype
Estimates extending forward
- revenueBusiness income total
- expensesMoney spent on things
- cash flowMoney entering and exiting
- budgetingAllocating funds systematically
profit · loss · break-even · financial model · assumptions · pro forma · income statement · balance sheet
Startup growth financing
- angel investorIndividual funding early-stage companies
- seed moneyInitial business financing
- equityImpartial treatment or ownership value
- pitch deckStartup funding presentation
term sheet · valuation · ROI · due diligence · investor · capitalization · funding round · private equity
Increase in scope
- scalingClimbing or resizing
- market sharePercentage of sector sales
- customer acquisitionWinning new paying clients
- revenue growthIncrease in business income
diversification · market penetration · product development · sales forecast · retention · franchising · partnerships · distribution channels
SWOT analysis
Framework examining advantages and threats
- market analysisStudy of commercial conditions
- competitive analysisSystematic study of market opponents
- objectivesIntended targets or ends
positioning · market segmentation · benchmarking · tactics · implementation · operations · milestones · risk assessment · contingency · mission statement
startup
New business enterprise
incubator · accelerator · bootstrapping · scalability · innovation · value proposition · competitive advantage · branding · target audience · monetization
outline
Summary of key elements
- templatePreset pattern for reproduction
- frameworkUnderlying support system
- roadmapDetailed plan forward
draft · structure · model · scheme · format · layout · guide · specification · prototype · sketch
projections
Estimates extending forward
budgeting · profit · loss · break-even · financial model · assumptions · pro forma · income statement · balance sheet · burn rate
venture capital
Startup growth financing
- angel investorIndividual funding early-stage companies
- seed moneyInitial business financing
- equityImpartial treatment or ownership value
pitch deck · term sheet · valuation · ROI · due diligence · investor · capitalization · funding round · private equity · financial backing
expansion
Increase in scope
- scalingClimbing or resizing
- market sharePercentage of sector sales
- customer acquisitionWinning new paying clients
revenue growth · diversification · market penetration · product development · sales forecast · retention · franchising · partnerships · distribution channels · market entry
- entrepreneurshipentrepreneur, startup, founder, co-founder, cofounder
- business guidesstartup guide, leadership book, strategy guide, project management
- business plansroadmap, blueprint, playbook, growth strategy, exit strategy
- businesscompany, corporation, firm, enterprise, commerce
- business schoolcase study, spreadsheet, presentation, networking, group project
- company infocompany name, location, about us, address, phone number
business planpipe dream
Unrealistic aspiration
wishful thinking · hunch · napkin sketch · daydream · gut feeling
business planbusiness operations
How a company runs
execution · implementation · day-to-day operations · business performance · doing business
business planflying blind
Acting without guidance
winging it · improvisation · aimlessness · shooting from the hip · chaos
plan, business, businessman, businesslike, businesses, businesswoman, busyness, businessmen, businesswomen