market entry
Breaking into commerce
Market entry is the process of introducing a business, product, or service into a new market.
Companies developing market entry strategies consider factors like timing, competition, and local regulations: Their market entry into Asia required partnering with local distributors.
The term appears frequently in business planning and international trade discussions.
- franchisingLicensing a business model
- licensingGranting official permission
- first-moverInitial market participant
- joint venturesShared business undertakings
- feasibility studiesAssessments of project viability
due diligence · value proposition · local partnerships · gatekeeper · beachhead · supply chain management · rollout · distribution networks · competitive advantage · breaking in · competitive analysis · green light · localization · mergers · SWOT analysis · foothold · boots on the ground · foreign
- market entryexporting, export, franchising, licensing agreement, joint venture
- business termsfranchising, revenue stream, board meeting, gross margin, markdown
- new productsproduct launch, launch, release, debut, rollout
- market economicsmonopoly, oligopoly, perfect competition, duopoly, monopsony
- business casesfeasibility study, due diligence, turnaround plan, restructuring plan, expansion plan
- business decisionsmerger, acquisition, restructuring, layoffs, hiring
market entrydivestiture
Disposal of assets
pullout · pulling out · shutting down · discontinuation · wind-down
market entryshutdown
Cessation of operations
wind-down · liquidation · dissolution · going out of business · phase-out