distribution channels

Product delivery routes

Distribution channels are the pathways through which goods or services travel from producer to consumer.

These include wholesalers, retailers, distributors, and increasingly, direct online sales.

A company's choice of distribution channels affects pricing, market reach, and brand perception: They expanded their distribution channels to include big-box retailers.

The term appears constantly in marketing and supply chain discussions.

marketing

affiliates

Connected member organizations

omnichannel · social media · referral programs · partnerships · resellers · sales representatives · telemarketing · direct mail · online marketplace · brand ambassadors

logistics

shipping

Transporting goods to destinations

fulfillment · 3PL · couriers · dispatching · tracking · cold chain · hub-and-spoke · drop shipping · carrier · fleet management

retail

storefront

Retail facade facing street

brick-and-mortar · outlet · franchise · department store · showroom · pop-up store · convenience store · big-box store · chain store · flagship store

wholesale

bulk

Main mass or size

  • resellerMerchant who redistributes goods
  • B2BEnterprise-to-enterprise commerce
  • wholesalerBulk goods middleman

stockist · jobber · intermediary · dealer · merchant · importer · exporter · warehouse club · cash-and-carry · VAR

telecommunications

broadband

Fast internet access

terrestrial · wireless · spectrum · broadcast · transmission · signal · frequency · carrier wave · multiplexing · over-the-air

Categories
Opposites
directness of access

distribution channelsdirect sales

Selling straight to consumers

direct-to-consumer · factory outlet · disintermediation · vertical integration

supply chain function

distribution channelsmanufacturing plants

Industrial production facilities

raw materials · product development · R&D

supply chain position

distribution channelssupply chains

Networks moving goods to market

Family

channel, distribute, distribution, channels, apportion, distributed, distributor, distributing, distributors

Familiarity
Top 200,000
Profile
Used worldwide · Timeless · Abstract · Rated G