growth strategy
Scaling the business
A growth strategy is a plan for expanding a business—through new markets, products, acquisitions, or increased market share.
Companies pursue growth strategies to boost revenue, outpace competitors, or achieve scale: The startup's growth strategy focused on international expansion.
The term appears constantly in business planning and investor presentations.
- mergersCorporate consolidations
- acquisitionsThings newly gained
- diversificationExpanding into varied areas
- product developmentCreating new market offerings
- market penetrationSales presence in sector
scalability · scaling up · go-to-market · roadmap · market research · first mover · risk assessment · branding · customer retention · resource allocation · competitive advantage · competitive analysis · hockey stick · sustainability · SWOT analysis · resilience · long game · data analytics
- growthgrow, growing, increase, increasing, expansion
- strategytactics, tactic, tactical, military tactics, strategist
- business skillsmanagement, financial literacy, leadership, deal-making, delegation
- corporate strategymergers, acquisitions, divestitures, divestiture, synergies
- business casesmarket entry, feasibility study, due diligence, turnaround plan, restructuring plan
- Business Consultingfinancial advice, business planning, market analysis, due diligence, valuation
growth strategysurvival strategy
Method ensuring continued existence
holding pattern · defensive strategy · stagnation · entrenchment · treading water