golden arches
Yellow-hued spans
Golden arches refers to the distinctive M-shaped logo of McDonald's, the fast-food chain.
The term often stands in for the restaurant itself or the broader concept of American fast food: We stopped at the golden arches for a quick lunch.
The phrase sometimes carries connotations of mass-market commercialism or cultural homogenization.
Signature fast-food sandwich
- Happy MealChildren's combo with toy
- Filet-O-FishFried fish fast-food sandwich
- Quarter PounderNamed-weight burger
- McNuggetsBite-sized fried chicken morsels
Ronald McDonald · McMuffin · McRib · McDelivery · McGriddles · Birdie
Vehicle-accessible service window
- burgersMeat patties in buns
- friesDeep-fried potato strips
- sodaCarbonated soft drink
- takeoutRestaurant food for elsewhere
combo meal · value meal · ketchup · nuggets · milkshake · counter · menu board · supersize
Company identifying symbol
- trademarkRegistered commercial identifier
- signagePosted public displays
- corporate identityCompany's distinguishing visual persona
- brand recognitionConsumer familiarity with products
visual identity · marketing · advertising · brand equity · symbolism · emblem · iconic design · yellow
Hue between green and orange
- parabolaSymmetrical open plane curve
- neonInert illuminating element
- roadsideAdjacent to pavement
- mid-centuryHalfway through a hundred
sign · structure · curved · towering · beacon · highway · landmark · illuminated
Licensing a business model
- licenseFormal grant of permission
- royaltiesOngoing payments to creators
- business modelEnterprise profit-generation strategy
- chainLinked segments forming length
expansion · outlet · territory · operations · owner-operator · training · standardization · global
Big Mac
Signature fast-food sandwich
- Happy MealChildren's combo with toy
- Filet-O-FishFried fish fast-food sandwich
- Quarter PounderNamed-weight burger
Ronald McDonald · McNuggets · McMuffin · McRib · McDelivery · McGriddles · Birdie
drive-thru
Vehicle-accessible service window
takeout · combo meal · value meal · ketchup · nuggets · milkshake · counter · menu board · supersize · deep fryer
logo
Company identifying symbol
- trademarkRegistered commercial identifier
- signagePosted public displays
- corporate identityCompany's distinguishing visual persona
brand recognition · visual identity · marketing · advertising · brand equity · symbolism · emblem · iconic design · yellow · red
yellow
Hue between green and orange
mid-century · sign · structure · curved · towering · beacon · highway · landmark · illuminated · retro
franchising
Licensing a business model
- licenseFormal grant of permission
- royaltiesOngoing payments to creators
- business modelEnterprise profit-generation strategy
chain · expansion · outlet · territory · operations · owner-operator · training · standardization · global · locations
- LogosApple logo, Nike swoosh, Google logo, Twitter bird, BMW logo
- car logosprancing horse, bowtie, propeller, trident, bull
golden archesslow food
Traditionally prepared cuisine
fine dining · Michelin stars · haute cuisine · farm-to-table · gourmet
golden, arches, gold, arch, gilded, gilding, gilds, arched, arching