Tumblr

Fandom blogging site

Tumblr is a social media platform for sharing short-form content—images, text posts, GIFs, and videos—organized around personal blogs that users follow and reblog from.

The site developed a distinctive culture of fandom communities, memes, and progressive politics.

I found that fanart on Tumblr.

The platform's userbase skews young and creative, with elaborate post chains and in-jokes that often spread to other platforms.

platform

blog

Online personal journal

queue · draft · asks · inbox · submissions · tags · hashtag · feed · posts · archive

community

fandom

Enthusiast community collectively

  • shippingTransporting goods to destinations
  • mutualsReciprocal social connections
  • mootsMakes irrelevant or debates

followers · notes · discourse · callout · discourse · drama · safe space · allies · anon · headcanon

culture

meme

Shared online humor

copypasta · cursed · chaotic · unhinged · supernatural · staff · down bad

social

viral

Spreading quickly online

  • trendingCurrently gaining widespread attention
  • notesBrief written records
  • likesFeels favorably toward

reblogs · engagement · community · networking · influencer · content creator · audience · reach

content

fanart

Unofficial creative homages

photography · poetry · writing · cosplay · artists · creators · OC · crossover · prompt

Categories
Opposites
social media platform culture

TumblrLinkedIn

Professional networking platform

4chan · Facebook · Nextdoor · Reddit · Instagram

content format and structure

TumblrReddit

Social news aggregator

Quora · Twitter · Usenet · mailing lists · Discord

platform governance and business model

TumblrPornhub

Adult video website

Instagram · TikTok · YouTube · Facebook

Phrases
Family

tumble, tumbling, tumbler, tumbled, tumblers, tumblerful

Familiarity
Top 200,000
Profile
Known to kids · Concrete · Everyday, not technical · Rated PG