The Saturday Evening Post

Classic American magazine

The Saturday Evening Post is an American magazine that became one of the most widely circulated and influential periodicals in the United States during the first half of the twentieth century.

Founded in 1821, it reached its peak popularity from the 1920s through the 1960s, known for its fiction, human interest stories, and especially its illustrated covers by Norman Rockwell depicting idealized scenes of American life.

The magazine declined with the rise of television but continues in a reduced form today.

illustration

Norman Rockwell

painting · portrait · scene · depiction · canvas · commission · brushwork · oil · watercolor · sketch

publishing

magazine

Bound periodical with articles

newsstand · issue · editor · contributor · readership · publication · glossy · editorial · column · feature

nostalgia

Americana

Heritage artifacts or music

sentimentality · halcyon · retrospection · yearning · wistfulness · vintage · retro · flashback · reverie · bygone

journalism

reporting

Conveying documented information

columnist · byline · scoop · press · article · feature · coverage · op-ed · investigative · muckraking

history

Americana

Heritage artifacts or music

origins · foundation · milestones · evolution · era · epoch · decades · century · pioneer · annals

literature

fiction

Imagined narrative work

essays · poetry · prose · narratives · anthology · authorship · manuscript · genre · literary · critique

Opposites
publication frequency and format

The Saturday Evening Postdaily newspaper

Publication printed each day

The New York Times · The Wall Street Journal · USA Today · The Washington Post · tabloid

cultural and editorial stance

The Saturday Evening Postunderground press

Radical countercultural publishing network

Rolling Stone · Mother Jones · Playboy

audience and aesthetic

The Saturday Evening PostHustler

Adult periodical since 1974

The New Yorker · Playboy · underground comix · The Atlantic · Esquire

Family

Saturday, evening, post, Saturdays, evenings, posts, posted, posting, poster

Familiarity
Top 500,000
Profile
Mostly American · Timeless · Concrete · Everyday, not technical · Rated G