Smirnoff

Popular vodka brand

Smirnoff is a brand of vodka, one of the world's best-selling.

The name evokes Russian origin, though the brand has been owned by British company Diageo since the late 20th century.

In casual speech, Smirnoff often stands in for inexpensive vodka generally: We picked up some Smirnoff for the party.

Russian

Moscow

Russia's capital city

heritage · emigration · Romanov · diaspora · namesake

nightlife

party

Gathering for celebration

  • clubOrganization with membership
  • shotsSmall poured drinks
  • pregameBefore the main event

celebration · bar · dance · DJ · revelry · toast · rounds · mixer · cheers · nightclub

cocktails

cosmopolitan

Culturally sophisticated, internationally fluent

greyhound · mixology · bartender · shaker · garnish · lime · tonic · soda · highball · muddle

vodka

distillation

Purification via vaporization

proof · neat · chilled · shot · clear · spirits · charcoal · purity · smoothness · neutral

brand

trademark

Registered commercial identifier

distribution · retail · merchandising · packaging · globalization · multinational · franchise · corporate · sponsorship · label

Categories
Opposites
vodka brand tier/prestige

SmirnoffGrey Goose

French luxury vodka

Chopin · Beluga · premium vodka

spirit type

Smirnoffcognac

Grape-based distilled spirit

bourbon · mezcal · whiskey · scotch · aged rum

alcohol vs. non-alcohol

Smirnoffsparkling water

Carbonated, unflavored drink

soda · juice · mocktail · soft drinks

Phrases
Family

Smirnov

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Concrete · Everyday, not technical · Rated PG