Baileys

Creamy coffee addition

Baileys is an Irish cream liqueur—a blend of Irish whiskey, cream, and cocoa.

The brand name has become nearly synonymous with the category: Would you like some Baileys in your coffee?

It's commonly served over ice, in coffee drinks, or as a dessert ingredient.

liqueur

Irish cream

Sweetened whiskey-dairy blend

ice cream · milkshake · White Russian · espresso martini · nightcap · digestif · holiday drink · sweetness · vanilla · caramel

cocktails

Irish coffee

Spiked hot beverage with cream

floater · Kahlua · vodka · whiskey · mixer · shaker · bartender · shot glass · coffee liqueur · amaretto

baking

cheesecake

Cream-filled dessert, crumb crust

frosting · mousse · fudge · ice cream · cupcakes · ganache · glaze · buttercream · filling · trifle

flavors

limited edition

Small intentional production run

sweetness · dessert · indulgent · creamy · smooth · rich · decadent

Categories
Opposites
liqueur texture/composition

Baileysgrain alcohol

Distilled spirit from cereals

moonshine · single malt scotch · grappa · white rum · mezcal

flavor profile sweetness

Baileysdry vermouth

Fortified wine, not sweet

Campari · amaro · dry sherry · aquavit

gendered marketing/perception

Baileysbourbon

Corn-based American spirit

single malt scotch · craft beer · IPA · black coffee · neat whiskey

Phrases
Family

bailey

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Concrete · Positive · Everyday, not technical · Rated PG