Kodak

Iconic camera brand

Kodak is a brand of cameras and photographic film that dominated amateur photography for most of the twentieth century.

The name became nearly synonymous with snapshots and family photos.

As a verb, to kodak something meant to photograph it: She kodaked the children on the lawn.

The company's decline with digital photography made Kodak a cautionary tale about failing to adapt—a Kodak moment now sometimes refers ironically to missing an obvious opportunity.

brand

Eastman

Photography industrialist's surname

Polaroid · Fujifilm · Canon · Nikon · Leica · Hasselblad · Minolta · Konica · Rochester

decline

bankruptcy

Legal status when insolvent

Rochester · layoffs · pivot · reinvention

photography

snapshot

Informal photograph taken quickly

lens · focus · composition · framing · portrait · landscape · flash · tripod · point-and-shoot · prints

film

Kodachrome

Color reversal film brand

negative · slide · grain · ISO · develop · print · darkroom · gelatin · acetate · fixer

nostalgia

memories

Stored past experiences

retro · sepia · keepsake · childhood · holidays · milestones · birthdays · vacations · Americana · throwback

Categories
Opposites
film vs. digital photography

Kodakdigital camera

Electronic imaging device

smartphone camera · digital imaging · Instagram · digital photography · GoPro

corporate decline vs. disruption success

KodakNetflix

Subscription streaming service

Apple · Amazon · Instagram · Fujifilm · Google

legacy incumbents vs. digital-native disruptors

KodakInstagram

Photo-sharing social platform

Snapchat · Google Photos · smartphone · Facebook · TikTok

Phrases
Familiarity
Top 200,000
Profile
Mostly American · Concrete · Everyday, not technical · Rated G