Hasselblad

Medium format icon

Hasselblad is a Swedish manufacturer of medium-format cameras, long regarded as among the finest in the world.

The name is synonymous with high-end professional photography—Hasselblad cameras documented the Apollo moon landings.

Today the brand represents premium image quality: She shoots with a Hasselblad.

The name often appears as shorthand for the cameras themselves.

equipment

medium-format

Mid-sized film photography

shutter · tripod · bellows · magazine · prism · aperture · exposure · body · sensor · interchangeable

heritage

Swedish

Of a Nordic kingdom

precision · legacy · iconic · classic · analog · mechanical · hand-built · reliability · durability · timeless

space

NASA

Federal space exploration bureau

  • ApolloSun deity, moonshot namesake
  • moonNatural planetary satellite
  • astronautSpacecraft crew member

orbital · silver · modified · moonwalk · historic · documentation · 1969

photography

portrait

Artistic depiction of someone

editorial · commercial · fine-art · wedding · product · still-life · architectural · resolution · sharpness · detail

professional

luxury

Expensive nonessential comfort

advertising · prestige · aspirational · workhorse · rental · commission · client · assignment · gallery

Categories
Opposites
camera quality/prestige

Hasselbladdisposable camera

Preloaded film camera, discard after

pinhole camera · box camera · cameraphone

camera format/size

Hasselbladpocket camera

Small portable photography device

smartphone camera · webcam · compact camera · point-and-shoot · action camera

photographic philosophy

HasselbladInstagram filter

Image-altering app feature

spray and pray · snapshot · selfie camera · quick snap · selfie

Familiarity
Top 1,000,000
Profile
Used worldwide · Timeless · Concrete · Rated G