JCPenney

Mall anchor retailer

JCPenney is an American department store chain, typically found in shopping malls, selling mid-range clothing, home goods, and accessories.

Founded in 1902, it became a fixture of middle-class retail: We used to get school clothes at JCPenney.

The name is often shortened to Penney's in casual speech.

departments

housewares

Domestic household equipment

cookware · curtains · luggage · jewelry · watches · cosmetics · footwear · maternity · school uniforms · bath towels

catalog

mail-order

Purchasing goods remotely via catalog

toll-free · merchandise · phone order · direct mail

affordable

value

Importance or price

sale · clearance · markdown · savings · economical · low-priced · deal · coupon · doorbusters · rollback

apparel

clothing

Body coverings worn daily

Arizona · Worthington · Stafford · private label · dress shirts · slacks · denim · workwear · casual wear · plus-size

mall

anchor store

Major retailer anchoring mall

parking lot · entrance · storefront · retail space · wing · two-story · escalator · directory · back-to-school · holiday rush

heritage

Americana

Heritage artifacts or music

suburbia · Wyoming · nostalgia · brick-and-mortar · Golden Rule · founding · centennial · legacy · small-town · middle-class

Categories
Opposites
retail market positioning

JCPenneyNeiman Marcus

Luxury American department store

Saks Fifth Avenue · Nordstrom · Louis Vuitton · Hermès · Tiffany & Co.

retail format/business model

JCPenneyAmazon

Greek warrior women

e-commerce · pop-up shops · warehouse clubs · Costco · Apple Store

corporate vitality/success

JCPenneyAmazon

Greek warrior women

Walmart · Costco · Apple · market leaders

Family

department store

Familiarity
Top 200,000
Profile
Mostly American · Concrete · Everyday, not technical · Rated G