Toys R Us

Kids' retail chain

Toys R Us was an American toy and juvenile-products retailer, once the dominant specialty toy chain worldwide.

The stylized backwards "R" in the name suggested a child's handwriting.

The company filed for bankruptcy in 2017 and closed most stores by 2018, becoming a symbol of retail's decline against online competition.

The brand has since been partially revived through smaller retail presences.

Related

Barbie · LEGO · bicycles · Christmas · holiday catalog · wishlist · gift registry · bankruptcy · shopping cart · kids · playtime · teddy bears · video games · board games · dolls · nostalgia · Saturday morning · retail

Categories
Opposites
target demographic

Toys R UsBrookstone

Specialty electronics retailer

Home Depot · Williams-Sonoma · Victoria's Secret · Lowe's · Pottery Barn

product category

Toys R Ushardware store

Retail outlet for tools

hardware stores · funeral homes · office supply store · pharmacies · pharmacy

business fate

Toys R UsAmazon

Greek warrior women

Walmart · Costco · Apple Store · dollar stores · Dollar General

Family

toy, toyed, toying, toys

Familiarity
Top 100,000
Profile
Known to kids · Mostly American · Concrete · Positive · Everyday, not technical · Rated G