Saks Fifth Avenue

Upscale Manhattan store

Saks Fifth Avenue is an American luxury department store chain, founded in New York City in 1924.

The name evokes high-end fashion and upscale shopping: She bought the dress at Saks Fifth Avenue.

Often shortened to Saks.

The flagship store on Fifth Avenue in Manhattan remains a landmark of American retail.

Opposites
retail price point and prestige

Saks Fifth AvenueWalmart

Largest global retailer

Dollar General · Kmart · Dollar Tree · Family Dollar · Big Lots

shopping experience and ambiance

Saks Fifth AvenueCostco

Membership-based bulk retailer

dollar store · flea market · self-checkout · Walmart · Sam's Club

fashion positioning

Saks Fifth AvenueCarhartt

Workwear apparel manufacturer

workwear · army surplus · fast fashion · store brands

Family

Fifth Avenue

Familiarity
Top 500,000
Profile
Mostly American · Timeless · Concrete · Positive · Everyday, not technical · Rated G