Neiman Marcus

Upscale department store

Neiman Marcus is an American luxury department store chain, associated with high-end fashion, designer goods, and wealthy clientele.

Founded in Dallas in 1907, it became synonymous with upscale shopping and extravagant taste: She shops at Neiman Marcus.

The nickname "Needless Markup" plays on its reputation for premium prices.

affluent-clientele

elite

Superior select group

  • wealthyHaving abundant financial resources
  • affluentHaving abundant financial resources
  • socialiteProminent figure in fashionable circles

philanthropist · discerning · sophisticated · pampered · indulgent · status · prestige · aspirational · upwardly mobile · old money

designer-fashion

couture

Custom high-fashion design

tailoring · bespoke · prêt-à-porter · wardrobe · ensembles · accessories · handbags · shoes · jewelry · cosmetics

luxury-retail

department store

Large multi-section retail establishment

merchandise · storefront · showroom · flagship · personal shopper · gift registry · customer service · concierge · valet parking · shopping bag

upscale-image

opulence

Showy, abundant prosperity

high-end · plush · sumptuous · lavish · posh · refined · exclusive · luxurious · prestigious · glamorous

Opposites
retail price positioning

Neiman MarcusDollar General

Low-price variety retailer

Dollar Tree · Walmart · Family Dollar · Kmart · Big Lots

retail prestige and exclusivity

Neiman MarcusWalmart

Largest global retailer

Kmart · Dollar General · JCPenney · Burlington · Goodwill

shopping experience philosophy

Neiman Marcuswarehouse store

Bulk goods membership retailer

flea market · discount rack · Costco · Walmart · Sam's Club

Family

Marcus

Familiarity
Top 500,000
Profile
Mostly American · Timeless · Concrete · Everyday, not technical · Rated G