wishbook

Mail-order gift catalog

A wishbook is a mail-order catalog, especially the thick holiday catalogs that retailers once sent to homes.

Children would page through marking items they hoped to receive as gifts—hence the name.

The term evokes nostalgia for an era before online shopping: We'd spend hours with the Sears wishbook, circling everything we wanted for Christmas.

holiday

Christmas

Winter nativity celebration

  • HanukkahEight-day Jewish celebration
  • KwanzaaAfrican-American cultural holiday
  • AdventChristmas preparatory season

winter · festive · seasonal · traditions · toys · decorations · ornaments · Santa · stockings · family

catalog

JCPenney

American department store chain

index · inventory · listing · pages · edition · volume · publication · brochure · toll-free · shipping

nostalgia

childhood

Life's earliest phase

Americana · tradition · anticipation · excitement · dreaming · circling · dogeared · waiting · mailbox · keepsake

gifts

presents

Items given freely

  • toysObjects for amusement
  • dollsToy human figures
  • bicyclesHuman-powered wheeled vehicles

games · electronics · jewelry · watches · gadgets · appliances · clothing · housewares · tools · furniture

Opposites
shopping mode

wishbookretail store

Commercial sales establishment

department store · showroom · in-store shopping · shopping trip · shopping mall

aspiration vs. reality

wishbookshopping cart

Wheeled retail basket

receipt · purchase · checkout · possession · shopping bag

media format

wishbookonline shopping

Internet-based retail activity

Amazon · website · app · live shopping

Family

book, wish, books, booking, wishing, wished, booklet, storybook, wishful

Familiarity
Top 1,000,000
Profile
Mostly American · Concrete · Positive · Everyday, not technical · Rated G