ARG

Exasperated pirate sound

ARG stands for alternate reality game—an interactive narrative that unfolds across multiple platforms and media, blurring the line between fiction and reality.

Players piece together clues from websites, phone calls, emails, and real-world locations: The ARG had us decoding messages hidden in YouTube videos.

ARGs often promote films, games, or albums through immersive viral marketing.

abbreviation

parameter

Boundary-setting factor

input · output · placeholder · syntax · positional · optional · flag · passing · return · value

debate

discussion

Exchange of ideas

discourse · polemic · dialectic · exchange · forum · panel · rebuttal · motion · proposition · opposition

dispute

quarrel

Angry verbal dispute

spat · altercation · clash · fight · feud · bickering · falling-out · tiff · shouting · heated

persuasion

rhetoric

Art of persuasive language

appeal · persuasive · credibility · ethos · pathos · logos · compelling · case · position · stance

reasoning

premise

Foundation for logical argument

validity · soundness · fallacy · induction · deduction · proposition · logic · reasoning · cogency · coherence

Categories
Opposites
audience engagement mode

ARGtelevision

Broadcast viewing device

movie · broadcast media · spectator sport · film · network television

reality integration

ARGlinear narrative

Story following chronological order

stage play · sitcom · traditional storytelling · theatrical performance · theme park ride

Phrases
Family

argent, arginine, argue, argued, argues, arguing, argument, arguments, arguable

Familiarity
Top 1,000,000
Profile
Used worldwide · Abstract · Rated G