placeholder

Holds the spot

A placeholder is something that occupies a position temporarily until the intended thing arrives or is determined.

In documents, placeholder text fills space where real content will go: The designer used lorem ipsum as placeholder text.

A placeholder can be a person filling a role provisionally, or a symbol in math or programming representing a value to be supplied later.

proxy

surrogate

One acting for another

representative · delegate · deputy · agent · alternate · fill-in · locum · understudy · double · pinch-hitter

generic

filler

Substance closing gaps

  • dummyLifelike substitute figure
  • blankWithout marks or content
  • markerSomething that signals location

temporary · provisional · interim · stopgap · makeshift · contingent · expedient · reserve · backup · fallback

text

lorem ipsum

Standard typographic placeholder text

field · token · string · parameter · argument · value · input · slot · bracket · curly brace

Categories
Opposites
permanence/finality

placeholderfinal version

Completed, approved iteration

the real thing · permanent · finished product · fixture · mainstay

substantiveness

placeholdergenuine article

Authentic original item

real deal · live data

substance/content

placeholdergenuine article

Authentic original item

original · substance · meat · essential

Family

placeholders, placeholding

Familiarity
Top 100,000
Profile
Known to kids · Used worldwide · Timeless · Everyday, not technical · Rated G