own brand
Shop's private label
Own brand refers to products manufactured for and sold under a retailer's name rather than a manufacturer's brand: The supermarket's own brand costs less than the name brand.
British equivalent of American "store brand" or "private label." Own-brand products typically compete on price while mimicking established brands.
- white labelUnbranded goods for rebranding
- private labelRetailer-branded merchandise
- supermarketSelf-service food retailer
- chain storeRetailer with multiple branches
- shelf spaceRoom for merchandise display
grocery shopping · bottom shelf · packaging · competitive pricing · budget friendly · value for money · price comparison · affordability · quality control · reliability · price sensitivity · product design · market share · chain · consumer preferences · shopping cart · bulk buying · no-name
- store brandsprivate label, white label, Kirkland, Great Value, Up and Up
- supermarketssupermarket, grocery store, groceries, Walmart, Kroger
own brandname brand
Recognized commercial label
branded · premium brand · global brand · Coca-Cola · Kellogg's
own brandname brand
Recognized commercial label
premium brand · designer label · luxury brand · heritage brand
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