whitening

Lightening in color

Whitening is the process of making something whiter or lighter in color.

The term appears most often in contexts of teeth whitening and skin whitening, where products or procedures reduce discoloration or pigmentation.

Whitening agents in laundry detergent brighten fabrics.

The word can also describe a natural process: the whitening of hair with age.

dental

toothpaste

Oral cleaning gel

bleaching · peroxide · sensitivity · fluoride · plaque · tartar · stains · dentist · mouthwash · polish

industrial

bleaching

Chemical color removal

  • paperPressed pulp for writing
  • pulpSoft wet mass
  • flourMilled grain powder

sugar · refining · processing · chlorine dioxide · hydrogen peroxide · textile · wood pulp · chemical · treatment · agent

skincare

brightening

Increasing in light

dark spots · age spots · complexion · serum · cream · kojic acid · vitamin C · niacinamide · hydroquinone · glutathione

hair

highlights

Notable moments emphasized

toner · lift · developer · foils · balayage · roots · brassiness · purple shampoo · lightener · salon

appearance

brightness

Degree of light emitted

fading · lightness · wash out · overexposure · glare · blanching · ghostly · snow-blind · stark · chalk

laundry

bleach

Chemical stain and germ killer

chlorine · oxygen bleach · stain removal · whites · linens · dingy · yellowed · fabric · washing · soaking

Categories
Opposites
color/brightness change

whiteningdarkening

Growing less bright

blackening · blacken · melanize · browning · melanization

cosmetic/aesthetic treatment

whiteningtanning

Curing hides or bronzing

bronzing · dyeing · coloring · darkening · staining

cleanliness/purity

whiteningdirtying

Making unclean

soiling · staining · sullying · discoloring · tarnishing

Phrases
Family

white, whitewash, whiten, whitish, whiter, whiteness, whiteout, whitened, whitener

Familiarity
Top 50,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G