customer survey
Buyer opinion poll
A customer survey is a questionnaire businesses use to gather feedback from their customers about products, services, or experiences.
Companies use customer surveys to measure satisfaction, identify problems, and guide improvements: We sent out a customer survey after every purchase.
The term covers formats from brief post-transaction ratings to detailed market research questionnaires.
- feedbackReturned response data
- questionnaireFormal inquiry form
- open-ended questionInquiry without fixed answers
- satisfactionState of fulfilled desires
- ratingAssigned evaluative score
star rating · response · response rate · opinion · review · poll · focus group · experience · voice · input · comments · insights · pain points · metrics · score · NPS · loyalty · complaints
- feedbackcomment, comments, constructive, complaint, reviews
- surveyspoll, polls, questionnaire, questionnaires, census
- phone surveyscall centers, call center, respondent, interviewers, interviewer
- business reportsannual report, quarterly report, financial report, sales report, expense report
customer surveyemployee survey
Workplace feedback questionnaire
employee evaluation · internal audit · self-assessment · peer review · employee feedback
customer surveymarketing campaign
Planned promotional strategy
sales pitch · advertising · promotional material · press release · advertising campaign
customer, survey, custom, customs, customary, customarily, customize, customized, customization