repeat purchase
Second-time transaction
A repeat purchase is a subsequent buy of the same product or from the same seller, indicating customer loyalty or satisfaction.
The term appears frequently in marketing and retail contexts: Repeat purchases account for most of our revenue.
A customer who makes repeat purchases is a repeat customer.
- loyaltyFaithful commitment to another
- brand loyaltyHabitual preference for one company
- customer retentionKeeping existing buyers engaged
- reorderArrange again or replenish
- subscribeCommit to regular receipt
habit · refill · restock · customer · brand · returning · checkout · shopping cart · cart · automatic · monthly · membership · renewal · favorite · routine · trust · satisfaction · convenience
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