consumer trust
Shoppers believing brands
Consumer trust is the confidence people have in a company, brand, or marketplace to act fairly and deliver on promises.
It encompasses beliefs about product quality, data security, honest advertising, and ethical behavior.
Consumer trust takes years to build and moments to destroy: The data breach shattered consumer trust in the platform.
Companies speak of it as an asset to be earned, maintained, or rebuilt.
- ethical behaviorMorally principled conduct
- good faithSincere, honest intent
- brand loyaltyHabitual preference for one company
- customer loyaltyOngoing preference for one seller
- transparencyState of being see-through
fine print · advertising · trusted brand · ratings · seal of approval · accountability · honesty · privacy protection · credibility · peer reviews · online reviews · reliability · brand reputation · buyer protection · satisfaction · money back guarantee · regulatory oversight · branding
- advertisingad, ads, ad campaign, ad campaigns, advertising campaign
- social statusprestige, fame, popularity, clout, esteem
- brand protectiontrademark, counterfeit, infringement, cease and desist, anti-counterfeiting
- halalhalal, halal meat, halal chicken, halal beef, halal products