social influence

Others shape you

Social influence is the effect people have on one another's beliefs, attitudes, or behaviors.

It operates through various mechanisms—persuasion, conformity, peer pressure, authority, social proof.

She changed her vote under social influence from her colleagues.

The term appears in psychology and sociology to describe how individuals shape and are shaped by those around them.

compliance

conformity

Adherence to norms

yielding · deference · peer pressure · groupthink · assent · docility · capitulation · consent · concession · accommodation

leadership

charisma

Magnetic personal appeal

inspiration · motivation · role model · thought leader · opinion leader · trendsetter · figurehead · pioneer · mobilization · followership

persuasion

rhetoric

Art of persuasive language

argument · suggestion · framing · priming · nudge · cognitive bias · reciprocity · scarcity · commitment · consistency

marketing

branding

Creating distinctive identity

viral · campaigns · engagement · targeting · sponsorship · consumer behavior · product placement · testimonial · brand ambassador · word-of-mouth

norms

customs

Traditional practices or import taxes

  • traditionsLong-established customs passed down
  • moresBinding social standards
  • taboosSocially proscribed practices

etiquette · protocol · folkways · decorum · propriety · internalization · deviance · sanctions · cultural expectations · unwritten rules

Categories
Opposites
source of decision-making

social influenceself-determination

Control over one's fate

intrinsic motivation · free will · self-reliance · gut instinct · personal autonomy

connectedness vs. isolation

social influencesocial isolation

Lack of human contact

social withdrawal · hermitage · solitude · seclusion · insularity

conformity vs. independence

social influencenonconformity

Rejection of prevailing norms

individualism · autonomy · independence · defiance · contrarianism

Family

social, influence, society, sociable, influential, influencer, socialism, antisocial, socialist

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Used worldwide · Timeless · Abstract · Rated G