campaign ad

Candidate promotion spot

A campaign ad is an advertisement promoting a political candidate or cause, typically during an election cycle.

Campaign ads appear on television, radio, social media, and streaming platforms, ranging from positive messages about a candidate's record to attack ads targeting opponents: The campaign ads have been relentless this election season.

Also called political ads.

Related

candidate · election · voter · swing state · propaganda · mudslinging · dog whistle · broadcast · prime time · endorsement · smear · commercial · airtime · ad buy · dark money · swing · messaging · fundraising

Categories
Opposites
political communication format

campaign adpolitical debate

Candidates publicly argue issues

debate · town hall meeting · press conference · town hall · stump speech

messaging intent

campaign adpublic service announcement

Broadcast promoting civic awareness

news report · investigative journalism · fact-check · voter guide · educational content

commercial nature

campaign adnews coverage

Journalistic attention to events

free press · editorial · grassroots organizing · word of mouth · investigative journalism

Family

campaign, campaigns, campaigned, campaigning, campaigner, campaigners

Familiarity
Top 200,000
Profile
Known to kids · Timeless · Concrete · Everyday, not technical · Rated G