preselling
Marketing before launch
Preselling is the practice of promoting or selling something before it's officially available or completed.
In marketing, companies presell products to gauge demand and secure early revenue: The developer preselled half the condos before breaking ground.
Authors and creators presell books or courses to fund production.
The term also describes the work of warming up potential customers before a formal sales pitch, making them receptive to buying.
Organized effort toward goal
- promotionRank increase or publicity
- advertisingPaid promotional communication
- brochurePrinted promotional material
- flyerPrinted advertisement sheet
poster · endorsement · testimonials · influencer · pre-order · waitlist · signup · opt-in
Advance arrangement to hold
- depositPlace for safekeeping
- commitmentFirm pledge to act
- bookingAdvance arrangement secured
- pre-orderPurchase before availability
discount · incentive · guarantee · conversion · prospects · pipeline · closing · contract
Continuous low drone
- excitementState of eager enthusiasm
- anticipationState of awaiting something
- frenzyViolent mental agitation
- buildupGradual accumulation over time
teasers · countdown · reveal · speculation · curiosity · eagerness · fervor · sensation
Before going live
- roadmapDetailed plan forward
- timelineOrdered display of events
- milestonesNotable points of progress
- strategyPlanned approach to goals
preparation · rollout · beta · announcement · coordination · logistics · go-to-market · scheduling
campaign
Organized effort toward goal
- promotionRank increase or publicity
- advertisingPaid promotional communication
- brochurePrinted promotional material
flyer · poster · endorsement · testimonials · influencer · pre-order · waitlist · signup · opt-in · outreach
reservation
Advance arrangement to hold
- depositPlace for safekeeping
- commitmentFirm pledge to act
- bookingAdvance arrangement secured
pre-order · discount · incentive · guarantee · conversion · prospects · pipeline · closing · contract
buzz
Continuous low drone
- excitementState of eager enthusiasm
- anticipationState of awaiting something
- frenzyViolent mental agitation
buildup · teasers · countdown · reveal · speculation · curiosity · eagerness · fervor · sensation · momentum
pre-launch
Before going live
- roadmapDetailed plan forward
- timelineOrdered display of events
- milestonesNotable points of progress
strategy · preparation · rollout · beta · announcement · coordination · logistics · go-to-market · scheduling · kickoff
presellingclosing
Final stage of something
fulfillment · delivery · customer retention · upselling · reselling
present, sell, seller, selling, salesman, salesperson, resell, saleswoman, reselling